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Architecture and Design

Smart. Simple. Economical. 


Our dedication to simple, economical value is the foundation for Red Roof® architecture and design. We call this philosophy Smart-by-Design®.

Red Roof properties are as easy to build as they are to maintain, and our innovative designs include customized packages to ensure maximum guest appeal and efficiency for developers. The result? Franchisees offer guests a modern, boutique-style hotel that’s luxurious, while maximizing their returns and potential for success.

Highlight features


  • Wood-like flooring

  • Large flat-screen TVs

  • Spa-inspired bathrooms with granite countertops and vessel sinks

  • Help with layouts of rooms, lobby, and exterior from our Design and Construction Department

  • Help managing your renovation FFE procurement from our integrated procurement team and Architect and Design firm partners

  • Conversions: Our room package is highly flexible and designed to work in all prototype conversions.

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John Parent, Malone, NY 

I had a small property, but a big vision. And Red Roof was the one brand that saw the potential I saw.

Lisa Mauer, Grand Junction, CO

I'm a first-time hotelier. But Red Roof gave me the design standards, training, tools and, above all, confidence I needed. 

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