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In the hospitality sector that is traditionally dominated by men, Red Roof® has been an industry leader in promoting and nurturing women entrepreneurs. This year, Red Roof celebrated the progress of these efforts: 35% of Red Roof properties are owned or partially owned by women. 


Red Roof has evolved its Women’s program formally called Red Roof Forum on Leadership for Women Entrepreneurs into an all-encompassing 360-degree program called SHE inspired by Red Roof to support, help and elevate women.


Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace.  That’s why the company is committed to giving women the tools they need to manage more effectively and efficiently so they’ll have the critical skills, business acumen and leadership skills, to manage their business, rise in the ranks, and find the confidence to become successful business leaders.


The annual SHE LEADS forum is a kickoff for a yearlong infusion of inspiration for women primarily in hospitality, that facilitates sharing professional experiences and provides collaborative learning opportunities to continue to foster change in industry.


SHE will provide thought leadership, access to resources, and serve as a platform, sharing content and best practices through a dedicated website. ( Coming Soon!


Additionally, SHE will create a quarterly e-newsletter providing topical news women can use to Support. Help. and Elevate. 


We will address topics related to entrepreneurship & ownership, health & wellness, personal branding, and side hustles.


Join Forum Moderator, Dr. Lalia Rach, Red Roof Chief Marketing Officer, Marina MacDonald and fellow industry professionals for the SHE Leads Forum, September 28-29, 2023, Dallas TX. Registration link coming soon

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