The goal of delivering simple, economical quality is a priority to our leadership team. Together, their years of experience ensure Red Roof is consistently focused on the meaningful and finding success in the details.
Andrew Alexander President
A lawyer for over 18 years with more than 13 years in hospitality, Andrew’s previous experience includes extensive experience in hotel financing through work with Boykin Lodging Company and Renaissance Hotel Group.
Rob Wallace EVP Brand Operations and Franchise
With over 30 years of operational experience at Red Roof, Robert has played a vital role in the repositioning of the Red Roof brand and in other key Red Roof programs.
Marina MacDonald SVP Marketing
Prior to joining Red Roof, Marina gained extensive experience in global and national hotel marketing and sales while working with Remington Hotels and Wyndham International.
Larry Daniel SVP Distribution
Larry’s 20 years of experience with Red Roof brings extensive knowledge of the brand, our properties and our customers to his role in overseeing reservation services including our Contact Center, GDS and web database administration.
Edward Mirza SVP Franchise Operations
Over 25 years of hotel experience including international responsibilities enables Edward to provide support in operations, training, sales and revenue management for all franchised properties.
Jeff Linden SVP and CIO
Jeff contributes a broad experience in IT strategy, management and development gained from work with the federal government and Accor North America.
John VandenBerge SVP Design and Construction
Throughout his 34-year career at Red Roof, John has successfully managed a nationwide renovation plan and helped to develop our structured maintenance program.
Robert Hubbard VP Revenue Management
Robert develops programs to help optimize revenue that benefit from his 26 years experience with Red Roof — including the honors of being named GM of the year and then VP Operations of the year.
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