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Genuine Relationships.

Real Results.®

As a franchisee, benefit from Red Roof’s focus on what matters most: Working together to achieve real results.

The Red Roof difference comes from a simple formula with a proven record for franchisee success: Some of the lowest fees, and some of the highest RevPARs, ADRs, occupancies, brand contribution, and—of course—industry-leading guest satisfaction at our Red Roof Inn® and Red Roof PLUS® properties.


The results? Happy guests and successful franchisees.

Overall Brand Contribution


Solid Brand Contribution: 57.6%*

Brand recognition and guest loyalty give Red Roof one of the highest brand contributions in the industry. has more than 12 million annual visitors, and we book over 5 million stays per year. Stays average 1.93 nights, with a 57.6% overall brand contribution.*

*The Brand Contribution is the percentage of room revenue generated for the properties  through the Red Roof Inn web site, call center, group bookings, National Sales, Global Distribution system (GDS), third party web sites and by RediReward members booked directly with franchised properties in the U. S. open and operating for at least 1 full year, and all of January 1, 2021 through December 31,2021 with any temporary closures being less than 90 days, 565 hotels.


Segment-Leading Customer Satisfaction

It takes happy guests to be one of the highest customer satisfaction scores among economy hotels. Guests ranked Red Roof’s rooms, service, and overall value higher than economy brands like Quality Inn®, Microtel Inns® and Super 8®, based on online reviews.*


We also consistently rate among the leaders in guest satisfaction by J.D. Power and Associates®.


*According to TripAdvisor 2022


It All Adds Up

Red Roof was ranked #2 in the Best Hotel Franchise Opportunities in 2019 by Profitable Venture Magazine.

If you’re considering rebranding, renewing and relaunching your current property, Red Roof is the perfect solution for repositioning your hotel for the Upscale Economy® market.

92% Franchisee Satisfaction.*
Enough Said.


*Franchisee Survey 2022.  

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