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Genuine Relationships.
Real Results.®

As a franchisee, benefit from Red Roof’s focus on what matters most: Working together to achieve real results.

The Red Roof difference comes from a simple formula with a proven record for franchisee success: Some of the lowest fees, and some of the highest RevPARs, ADRs, occupancies, brand contribution, and—of course—industry-leading guest satisfaction at our Red Roof Inn® and Red Roof PLUS® properties.


The results? Happy guests and successful franchisees.


Solid Brand Contribution


Brand recognition and guest loyalty give Red Roof one of the highest brand contributions in the industry.

  • Red Roof Inn - 54.7% Brand Contribution 

  • Red Roof PLUS+ - 75.8% Brand Contribution 

  • HomeTowne Studios - 47.3% Brand Contribution has more than 12 million annual visitors, and we book over 5 million stays per year. 

*The Brand Contribution is the percentage of room revenue generated for the Properties through the Red Roof Inn website, call center, group bookings, National Sales, Global Distribution System (GDS), third-party websites, and by RediReward members booked directly with Affiliate-Owned and Franchised properties in the U. S. open and operating for at least one full year, and all of calendar 2022 with any temporary closers being less than 90 days. 499 Red Roof Inn hotels, 76 Red Roof PLUS+ hotels, and 61 HomeTowne Studios hotels. 

Segment-Leading Customer Satisfaction

It takes happy guests to be one of the highest customer satisfaction scores among economy hotels. Guests ranked Red Roof’s rooms, service, and overall value higher than economy brands like Quality Inn®, Microtel Inns® and Super 8®, based on online reviews.*


We also consistently rate among the leaders in guest satisfaction by J.D. Power and Associates®.


*According to TripAdvisor 2022


It All Adds Up

Red Roof was ranked #2 in the Best Hotel Franchise Opportunities in 2019 by Profitable Venture Magazine.

If you’re considering rebranding, renewing and relaunching your current property, Red Roof is the perfect solution for repositioning your hotel for the Upscale Economy® market.

92% Franchisee Satisfaction.*
Enough Said.


*Franchisee Survey 2022.  

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