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Focused on Customer Retention



Satisfied guests are returning guests.

With nearly 5 million members, RediRewards® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? Almost 30% of our stays come from RediRewards members. 

It’s the richest—and simplest—program for loyal guests (and least expensive for franchisees): Members get 10 RediReward points for each dollar spent and can redeem for free nights at the lowest system-wide points requirement in the industry. 


The Loyalty Program that Delivers—for Guests and Franchisees—at the Lowest Rate in the Industry

Additional member benefits include:

  • Members-only reservation line.

  • Express check-in.

  • Complimentary bottled water during their stay.

  • Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.

  • Members save up to 20% when they book the Nicest Price in advance.

  • Advanced notice of special promotions and offers.

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