Focused on Customer Retention
Satisfied guests are returning guests.
With over 3 million members, RediRewards® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? RediRewards generates almost 29% of system-wide sales.
It’s the richest—and simplest—program for loyal guests (and least expensive for franchisees): Members get 10 RediReward points for each dollar spent. At just 7,000 points* with Red Roof® and Red Roof PLUS+®, members can book a free night’s stay, or choose rewards including gift cards and merchandise in our online catalog.
*Required points vary by brand


The Loyalty Program that Delivers—for Guests and Franchisees—at the Lowest Rate in the Industry
Additional member benefits include:
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Members-only reservation line.
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Express check-in.
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Complimentary bottled water during their stay.
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Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
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Members save up to 20% when they book the Nicest Price in advance.
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Advanced notice of special promotions and offers.