Focused on Customer Retention

Satisfied guests are returning guests.

With over 5.5 million members, RediRewards® attracts and retains thousands of new guests each year. Members are big fans of the program, too: There’s a 70%+ return rate. But how do franchisees benefit? Almost 30% of our stays come from RediRewards members.

It’s the richest — and simplest — program for loyal guests (and least expensive for franchisees): Members get 10 RediReward points for each dollar spent and can redeem for free nights at the lowest systemwide points requirement in the industry.

The Loyalty Program that Delivers—for Guests and Franchisees—at the Lowest Rate in the Industry

Additional member benefits include:

Member Exclusive Rates.
Express check-in.
Complimentary bottled water during their stay.
Special rates on PREMIUM Rooms at Red Roof PLUS+® locations.
Members save up to 25% when they book the Member Exclusive Advance Purchase Rate.
Advanced notice of special promotions and offers.

*As of Nov. 1, 2025, HomeTowneStudios by Red Roof will no longer participate in the RediRewards program for earning and redeeming points. Members can continue to earn and redeem points at Red Roof Inn, Red Roof PLUS+ and The Red Collection, and online for gift cards and merchandise.