Our Philosophy

Genuine Relationships. Real Results.™

Performance is what brought me to Red Roof, but trust is why I stay.
– Asvin Patel, Bellmawr, NJ

We feel like Red Roof is as invested in our success as we are.
– Rita & Dipak Patel, Ocala, FL

Our Genuine Relationships. Real Results.™ philosophy focuses on our top priorities: Every hotel, every franchisee, every day.

Our relationship with franchisees is focused on fairness, honesty, and open communication. We work together, and we know where you’re coming from, because we operate hotels ourselves.

Franchisees appreciate this approach. On key top-line drivers—like effective communications, driving business through the brand, well-managed brand quality, quality of services, services for the money, and overall performance—75% of Red Roof franchisees rate the brand good or excellent.* And over 45% rate Red Roof as superior or significantly superior to other brands they’ve worked with.

This owner-operator perspective means we have shared objectives with franchisees, and we actively ask for, listen to, and value their opinions. Our Franchise Advisory Council meets regularly, with each member serving as the brand liaison between franchisees in their area and the Red Roof Franchising executive team.

This also means brand decisions are made with the success of each property in mind. And it doesn’t hurt that our Regional Vice Presidents of Operations are all experienced General Managers who know exactly what it takes to run a successful hotel.

*2017 Franchise Survey

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