One Brand. One Focus.®
I honestly believe Red Roof cares about my bottom line and not just theirs.
– Yogash Patel, Gallup, NM
I’ve worked with several other brands, but Red Roof is my first choice in the economy sector.
– Ajay Patel, Springfield, OH
At Red Roof®, we’re completely focused on the success of one brand. We don’t complicate things by trying to see how many different brands we can place on the same corner. With our One Brand. One Focus. philosophy, our top priority is every hotel, every franchisee, every day.
Our relationship with our franchisees is based on fairness, honesty, and open communication. We’re working together and we know where you’re coming from—after all, we own and operate hotels ourselves.
Red Roof Franchisees overwhelmingly rate the support they receive from Regional Vice Presidents of Operations as superior to other brands. In fact, 66% of franchisees tell us our VPOs are superior to those they have worked with in other brands.*
Our owner-operator perspective means we’re focused on the same outcomes as our franchisees, and we actively solicit and value their opinions. In fact, we have a Franchise Advisory Council which meets regularly, with each member serving as the brand liaison between the franchisees in his or her area and the Red Roof Franchising executive team. Our owner-operator perspective also means that brand decisions are made with the success of each property in mind. And it doesn’t hurt that our Regional Vice Presidents of Operations are all experienced General Managers who understand the ins and outs of running a hotel.
*2015 Franchise Survery