The Red Collection
The Secret to Making Travelers Happy.
Give Them Exactly What They Asked For.
From the people who created the Upscale Economy® segment comes a soft brand destined to make franchisees happy, too.
After extensive and comprehensive research to learn what travelers truly desire, Red Roof® proudly launches its first ever soft brand. The Red Collection™ is a new group of midscale unique hotels that are hyper-local and inspired by that city’s vibe and culture.
Each offering modern, accessible and affordable accommodations. All within proximity to the activities and sights travelers want to visit most. And featuring the amenities guests asked for in our consumer research. Like modern décor and furniture, spa-inspired bathrooms, flat-screen TVs, a free, pet-friendly policy, fast, free and Verified Wi-Fi and a loyalty program offering free nights, member discounts and more.
The Red Collection gives franchisees the opportunity to affordably invest in a sound brand with a solid track record and a stellar management team.
Each property in The Red Collection will have its own distinctive name, customized property enhancement plan and brand standards based on consumer wants rather than design mandates.
Take The St. Clair Hotel™ for example.
Created to give both business and leisure travelers an authentic Chicago experience at a value price, The St. Clair Hotel, the premiere property in The Red Collection, sits just one block off of Michigan Avenue. So, guests are just a short walk away from the most popular retailers, restaurants, museums, the historic Water Tower and the Chicago River.
Back at The St. Clair Hotel, they’ll experience rooms offering a modern, clean and fresh décor at an affordable price. All featuring upgraded bedding and pillow top mattresses. Plus, in-room Seattle’s Best Coffee® and spa-inspired baths with multi-flow shower heads. The warm, welcoming lobby features plush, high tops, outlets for multiple devices and network connectivity.
Getting in on The Red Collection means
getting all the perks of Red Roof.
While every hotel in The Red Collection is unique, all franchisees receive the benefits of Red Roof’s seasoned management team known for their operational expertise and creating both results and relationships.
Red Collection guests will be able to earn and redeem points with Red Roof’s RediCard® Rewards, the richest-in-class loyalty program out there with 2.2 million current members.
Red Roof offers an owner, operator perspective given that we manage over 120 properties, including The St. Clair Hotel.
From day one Red Roof professionals are available to provide consultation on design and construction, procurement, naming and logo development, revenue management and on-site training.
Plus, The Red Collection franchisees get Red Roof’s distribution channels including preferential pricing with OTAs and Tailored™ by Red Roof, our national accounts plan and sales force focused exclusively on your top-tier clients.
And that’s in addition to Red Roof’s award-winning marketing department which generates banner ads racking up nearly a billion impressions annually.
We also recently created a newly designed website that’s fastest in class with mobile first technology and gets well over 12 million visitors a year. And we use this technology to create mobile enabled websites for each hotel in The Red Collection.
Best of all, these exceptional services are offered at some of the lowest fees in the industry. So, it’s no wonder nine out of ten franchisees agree Red Roof is great at brand management. And Red Roof is in the top 100 of Entrepreneur Magazine’s Franchise 500.