Red Roof PLUS+ Averages 32% Higher RevPar than the Competition
*Average Occupancy Rate, Average Daily Room rate and RevPAR for Red Roof Affiliate Managed and Affiliate Owned hotels in the U. S. that have implemented the NextGen renovations standards. These locations were open and operating for at least two full years, started renovations in 2011 or later and have completed renovations for the entire period of January 1, 2019 through December 31, 2019, 53 properties.
**Average Index based on Smith Travel Research 2019
Build on a strong foundation of success.
Need a brand perfectly positioned to reach budget-conscious consumers seeking smart amenities and affordable rates? Our focus on just the right details keeps guests coming back—and franchisees successful.
Whether you’re looking to convert your property or build a new hotel, our brands offer some of the lowest fees in the industry, and Red Roof® and Red Roof PLUS+® properties consistently outperform in the economy market.
But continued success takes much more than numbers. Our brand management team is known for superior performance when it comes to supporting franchisees. Our Genuine Relationships. Real Results.® philosophy, the core of our success, builds strong, supportive, collaborative relationships with each and every franchisee.
Our Genuine Relationships. Real Results.® philosophy focuses on every hotel and every franchisee. Every day.
Our relationship with franchisees is focused on fairness, honesty, and open communication. We work—and succeed—together, and we know where you’re coming from, because we operate hotels ourselves.
The vast majority of Red Roof franchisees rate our key top-line drivers—communications, driving business through the brand, well-managed brand quality, service quality, services for the money, and overall performance—as good or excellent. (2019 Franchise Survey)
Dipak & Rita Patel, Ocala, FL
From their revenue management to brand contribution, everyone at Red Roof is on your team.
Anish Prakesh, Sacramento, CA
My Market Metrix numbers are awesome, my RevPAR is through the roof, and occupancy is up significantly. And that’s in addition to Red Roof’s proven support systems and a 67% brand contribution