Finally! Summer has arrived and no brand is more prepared for the summer vacation season of road tripping than Red Roof, when 89% of Americans are heading out on a summer trip according to TripAdvisor, with nearly three quarters of those travelers hitting the open road. As those travelers take off by car, bus and train, Red Roof is offering up hot summer deals for guests traveling between June and August.

RediCard® members, guests enrolled in the brand’s loyalty program, will receive a free night when they stay at a Red Roof Inn two separate times this summer. Red Roof caters to the road tripping traveler, with more than 360 locations nationwide, most located off of main thoroughfares and highways. For travelers making multiple stops as they travel and with major drive holidays ahead like Independence Day, Red Roof’s Stay 2 Get 1 deal is a must this summer season. For complete promotion details from Red Roof’s RediCard program and reservation information, visit

“Red Roof is the best option for summer travel while staying on a budget,” says Andrew Alexander, President, Red Roof Inn. “We’ve listened to customers who continue to say they want an enhanced experience at a value price, an Upscale Economy experience. This summer a variety of our properties will offer PLUS+, an additional enhancement to our very successful NextGen® renovation program.”

Travelers who book at PLUS+ properties will receive all the modern and sleek amenities of the NextGen renovation plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer. Guests will also enjoy enhanced in-room communication, extra outlets for all their devices and an additional pillow. Road trippers demanding more enhancements at budget prices are getting exactly what they want with Red Roof PLUS+, with an average room rate at just $9 more a night.

Red Roof is offering other red hot summer deals across the North, South, East and West. Red Roof’s Red Hot Deals allow guests to take advantage of local savings happening at properties across the nation, near their summer destination of choice. Red Roof has hotels near some of the most popular summer attractions across the country: Red Roof Orlando, is just 14 miles from Walt Disney World; Red Roof Hershey is just 11 miles from Hershey Park; Red Roof San Antonio is just a half mile from the beautiful River Walk, 11 miles from Six Flags amusement park and 14 miles from Sea World; Red Roof Seattle is a short 13 miles from the Space Needle and 14 miles from the popular tourist attraction, Pike Place Market; and Red Roof Columbus is just 5 miles from the Columbus Zoo and 6 miles from the Franklin County Fairgrounds.

Just in time for summer, Red Roof is launching the official Red Roof Mobile App. Live this June, the mobile app makes booking a room quick and easy with Red Roof’s “Find an Inn” option, Click to Call, for reservations or the instant booking feature. The Red Roof Mobile App also lets travelers enjoy games and stay connected through the brand’s social channels: Facebook, Twitter and Pinterest. App users will also receive push notifications with the latest deals and discounts.

Red hot deals are only available through

About Red Roof
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

Claire Rocawich
Hill+Knowlton Strategies
[email protected]