To keep guests impressed, and make sure our brand stays at the top of the economy segment, we always aim to exceed expectations. To add more amenities guests wanted—like enhanced technology and comforts of home—we implemented our NextGen® redesign brand-wide. As owner-operators, we tested every aspect of our renovation plan to fully assess guest experiences before implementing it system-wide. The results?
- Red Roof ranked #1 in online reviews for ten years in a row (Medallia 2019).
- Intent to return scores for NextGen® properties was 72.9%, up 15.4% (Market Metrix).
NextGen® design elements are included in property improvement plans for all hotels.
NextGen® Renovations Generate Results
**Average Index based on Smith Travel Research 2019