RED ROOF® OFFERS TRAVELERS SAVINGS WITH SUNNY SPRING BREAK DEALS

Calling all spring breakers! The sun is out, flowers are blooming and adventure awaits. Red Roof® is awakening travelers out of their winter hibernation with special deals in popular sunny locations guaranteed to put some spring in their travel. From beach goers to thrill seekers, Red Roof is accommodating all types of travelers and proving that a great spring break doesn’t have to break the bank.

From relaxing beaches to rambunctious theme parks, Florida has long been established as a hot spot spring break destination, and this year is no different. Orlando is one of the top three cities for domestic spring break locations this season, while Fort Lauderdale is the fourth[1]. There are also a few popular destinations boasting lower Spring Break rates than last year throughout a six week travel period (March 18th – April 30th), among which are Florida favorites Panama City Beach (21% less expensive), Tampa (18%) and Ft. Lauderdale (13%)[2]. And with Red Roof’s Florida-only promotion, now has never been a better time to book a stay in the Sunshine State. From now through April 30th, guests can save 20% at select Florida properties, including Red Roof Inn Orlando South – Florida MallRed Roof Inn Tampa Fairgrounds – Casino and more. To book the discount, use promo code 622089. With 14 properties statewide participating in the promotion, travelers can experience Florida and take advantage of Red Roof’s convenient locations, affordable rates and Upscale Economy® amenities.

“Red Roof understands the lure of popular spring break destinations like Florida,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “A beautiful tropical vacation or family getaway is no longer out of reach. With upgraded properties, Red Roof has redefined guests’ expectations, especially during the peak season, allowing travelers the freedom to plan, book and stay while also saving substantially.”

Millennials make up a large majority of Spring Break travelers. Now taking the role of the nation’s largest living generation, surpassing baby boomers[3], millennials also tend to value experiences while traveling over fancy accommodations.[4] With low rates, clean and comfortable rooms and fast and free Wi-Fi at over 500 locations across the country, Red Roof makes lodging affordable, relaxing and entertaining. Red Roof’s Experience Pages for all of its locations in the U.S. also provide super-localized guides and tips on how to experience and enjoy each specific city. Being a millennial on a budget with a wanderlust for travel can make traveling seem impossible, but with money saved at Red Roof, travelers can splurge on, indulge in those valuable experiences that range from water activities, to theme parks, to music festivals and more.

Guests can save even more money with Red Roof’s other great promotions through the end of March. Red Roof is offering a 15% Off National Pet Discount for guests traveling with pets. Pets stay free at all Red Roof locations, allowing travelers bring their furry friends along for their spring break adventures hassle-free while enjoying extra savings. Red Roof also salutes and rewards all the brave service men and women with a dedicated 15% Government and Military Discount throughout March.

Pack the sunblock and beach chairs and book the perfect spring getaway now at redroof.com or by calling 800.RED.ROOF (800.733.7663). For more information, visit www.redroof.com.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

MEDIA CONTACT:                                                                         

Karen Zhu

Hill + Knowlton Strategies

305.443.5454

[email protected]

[1] http://www.bizjournals.com/southflorida/news/2017/02/27/fort-lauderdale-will-be-among-most-popular-spring.html

[2] http://www.prnewswire.com/news-releases/bookingcom-releases-2017-spring-break-travel-trends-613956063.html

[3] http://fortune.com/2017/03/02/leadership-careers-advice-millennials-travel-benefits-professional-development/

[4] https://www.forbes.com/sites/lealane/2017/01/15/a-top-10-list-of-2017-travel-trends-and-destinations/#1e23408c351b