Meet the brand that defines Upscale Economy®. Red Roof PLUS+ is the brand extension perfect for franchisees looking to build or revive their hotel at a reasonable cost—and position their property for optimal return. With our NextGen® design, guests get more value and an enhanced experience. Our satisfaction rates and RevPARs prove that PLUS+ is an ideal hospitality franchise investment.
92% Franchise Satisfaction.**
Enough said.
*STR Average Revenue per Available Room Index based performance for all Affiliate-Owned and Franchised Red Roof PLUS hotels open and operating for at least one year and for all of calendar 2025 with any temporary closures being less than 90 days, 77 hotels.
**Biennial Franchisee Survey 2023
Thinking about an upgrade?
With over 75 locations and counting, Red Roof PLUS+ is designed for guests seeking upscale accommodations at a value price — and for franchisees looking for premier status in the economy franchise lodging business.
PLUS+ properties have all NextGen® upgrades, including wood-like flooring, 40- to 50-inch flat-screen TVs with 36 HD channels, high-end bedding, additional electrical outlets, spa-inspired baths with vessel sinks and a smoke-free environment. Outside signage and enhanced LED lighting also designate a PLUS+ property.
More wow for guests and franchisees.
As a PLUS+ property franchisee, you’ll also receive enhanced customer service training, upgraded uniforms and NextLine™—our designated customer resolution toll-free number. Welcoming signature red canopies at select properties, enhanced LED lighting, attractive landscaping and outside signage will also indicate it’s a Red Roof PLUS+ property.
And in addition to all NextGen® upgrades in rooms and lobby, for more discerning guests, PLUS+ includes a new PREMIUM Room option with upgraded services and extra amenities, including a complimentary welcome snack box with bottled water, popcorn, orange juice, trail mix, granola bars and in-room coffee and tea. Also included: an iron and ironing board, mini-fridge, microwave, in-room communication, white plush pillow top mattresses and bedding with large, extra pillows, and spa-inspired bathrooms with multiple setting shower heads.
